Super Group brand Betway announces its new global betting partnership with Serie A team Bologna Football Club.

Through this long-term agreement, Betway will display its brand image on the LED surrounds at the Renato Dall'Ara Stadium, and will also offer customers VIP tickets and other experiences, including meet-and-greets and opportunities to play on the pitch.

The Rossoblù players and staff will also undergo code of conduct and responsible gaming training, involving education on the harms of gambling, as well as available tools and support.

Days earlier, it was reported that Betway was appointed as the official betting partner of Premier League team Nottingham Forest.

Super Group CEO Neal Menashe said: "We are thrilled to become the 'global betting partner' of Bologna Football Club 1909, a club renowned for its glorious history, having won the Serie A championship seven times. With our extensive and diverse global sports sponsorship portfolio, we are excited to once again establish an official betting partnership with the world-renowned Italian football league."

"Our partnership will strictly adhere to industry marketing standards and emphasize responsible gambling. We look forward to supporting Bologna Football Club in their domestic and European competitions over the coming years."

Bologna Football Club 1909 Commercial and Marketing Director Christoph Winterling added: "We are delighted to welcome Betway as our global betting partner. This partnership highlights our club's commercial strength and our commitment to providing unique experiences for our supporters.

"Working with a globally renowned brand like Betway is very exciting, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement."

Today's news also reports that operator bet365 has signed a three-year sponsorship deal with UEFA, becoming the first sports betting brand to partner with the UEFA Champions League.