CasinoSecret has renewed a two-year sponsorship agreement with the French football club AS Monaco.
Following this renewal, CasinoSecret will continue to serve as the official online gaming partner of the club in Japan, where AS Monaco has been gaining increasing attention, particularly due to the joining of Japanese national player Takumi Minamino.
The partnership began in July 2022, focusing on attracting Japanese football fans and online gaming enthusiasts. The renewal agreement highlights the ongoing collaboration between the two companies, aimed at strengthening their presence in the Japanese market through various initiatives and activities.
CasinoSecret and AS Monaco have collaborated over the past two years to create content and activities aimed at connecting with the Japanese audience. This includes exclusive content featuring AS Monaco players and fan interaction events that emphasize the common interests between football and online gaming.
CasinoSecret's Chief Operating Officer Gary Aurivel stated, "We are thrilled to renew our partnership with AS Monaco. It's an exciting journey as we collaborate with a world-renowned football club that has over 25 million digital viewers. Over the past two years, we have seen incredible excitement from Japanese football fans."
AS Monaco's Director of Marketing and Revenue, Thibaut Chatelard, added, "Since establishing the partnership, we have successfully created true synergy, allowing us to achieve goals together with the Japanese community. Therefore, it was natural for us to move our cooperation to a more long-term phase."
The renewal agreement was reached in February 2023 after CasinoSecret was acquired by Breckenridge, a move aimed at expanding Breckenridge's influence in the Japanese online gaming market. CasinoSecret first became the official online gaming partner of AS Monaco in Japan in August 2022, marking the beginning of their ongoing collaboration.
