RB Leipzig Football Club announced its new official partner ahead of this weekend's Bundesliga start.
Merkur Group will become the new official partner of the team, with the agreement initially lasting for two years.
Through this partnership, the Merkur brand and Merkur Bets brand will be featured during league matches at the Red Bull Arena, as well as through LED billboards and Cam Carpets during live TV broadcasts.
In addition, Merkur will also showcase the club's Bundesliga standings for the men's team across all digital media.
RB Leipzig's Chief Commercial Officer, Matthias Reichwald, stated: "For many years, the Merkur Group has been on an impressive path that has led the company to continuous upward development: with creativity, flexibility, passion, and most importantly, steadfast belief.
"It is with these qualities that RB Leipzig continues to pursue its goals, and now we have an excellent partner in Merkur. Through this cooperation, we hope to create special synergistic effects for both brands: enjoying the live football experience both in the stadium and on digital platforms."
Merkur Group's Senior Manager of Marketing, Communications, and Political Management, Nils Rullkötter, added: "RB Leipzig's journey represents an extraordinary success story, and we are very proud to welcome a Champions League-level partner into our network. In a very short time, the club has not only made a name for itself in Germany but also internationally.
"RB Leipzig stands for innovative ideas, attractive football, and the joy of the game, which perfectly matches the MERKUR products and our 'Game Fun' brand promise."
As the football season progresses, this week has seen a plethora of gambling sponsorship deals in the sports world.
This includes Betway becoming the official betting partner of Nottingham Forest and the global betting partner of Bologna Football Club, Parimatch renewing its partnership with Leicester City, CasinoSecret renewing its sponsorship with Monaco, and most importantly, bet365 becoming the first sports betting brand to partner with the Champions League.
