As the entertainment world becomes increasingly complex, online casinos continuously seek innovative mechanisms and features to attract and retain players. According to Softswiss Game Aggregator, its tournament tool has increased the average daily betting volume per user by 22%. More than 20 tournaments are held monthly using this tool, indicating operators' interest in this mechanism as it can enhance GGR and betting volumes.
With this new feature, operators can create advanced tournaments targeted at specific player categories or to attract a broader audience. Since player behavior and preferences are influenced by various factors and vary among player groups, applying tailored reward strategies is crucial.
Operators can create customized tournaments for different groups of players (such as VIP players), offering prizes that align with their interests and the theme of the event. For example, they can host a summer tournament with a luxury convertible car as the top prize.
At the same time, tournaments can offer rewards like free spins or branded merchandise to players with smaller stakes.
Now, any tournament can combine various types of prizes—cash, free spins, and non-monetary rewards—providing casinos with extensive opportunities to conduct customized and engaging activities.
Creating tournaments with a mix of cash and non-cash prizes is as simple and quick as setting up tournaments with cash prizes. All configurations are managed through the backend of the tournament tool. Participating players will see all relevant information on the casino interface, including available prizes and leaderboards.
Tatyana Kaminskaya, head of Softswiss Game Aggregator, stated: "We have recently reached the milestone of 23,500 games, making Softswiss Game Aggregator the largest content hub on the market. We are now more committed than ever to providing our clients with more engagement tools, enabling them to make the most effective use of our extensive game selection."
"Our approach has always been research and data-driven, and we recognize that different player groups need different mechanisms, rewards, and strategies. That's why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customized engagement activities. Adding non-monetary rewards to the competitions is one step in this direction."
Recently, through the Softswiss Game Aggregator's tournament tool, crash games and live games have become playable. With these features, operators now have many tools to find the best combination to engage players, increase average betting amounts, and enhance player loyalty.
