Game provider Playson has announced a new partnership with multi-brand operator Play North, integrating its full iGaming product portfolio into the operator's platforms in the Dutch and Finnish markets.
Play North currently operates three brands across three European markets. As part of the new agreement, Playson's games such as "Coin Strike: Hold and Win", "Supercharged Clovers: Hold and Win", and "Thunder Coins: Hold and Win" will be available on Play North's Dutch brand Kasino and Finnish aggregation platform Pikakasino by Finnplay.
Play North was launched in Finland and the Netherlands in 2019 and 2021 respectively, and is committed to establishing its brand among players in these regions. Now, Playson aims to leverage its market expertise to enhance its position in the European market.
This summer, the provider has focused more on the EU market, and in June partnered with Premier Gaming to expand its business to Sweden. Recently, in early August, the company shifted its focus to Latin America, announcing the acquisition of a Peruvian B2B gaming license.
Playson's Sales Director Blanka Homor stated: "Play North has made significant progress in the iGaming industry in a relatively short time, and we are delighted to offer our finest games to players in the Netherlands and Finland.
"Our strong product portfolio continues to grow, and Play North's players will now have the opportunity to experience the engaging games that have already received strong responses."
Play North's Chief Product Officer Daphne Xerri emphasized this point, saying: "Playson's range of exciting games has always been well-received by players in the Netherlands and Finland. We are thrilled to launch these games across both brands."
"We have always been eager to collaborate with the best suppliers in the industry, and Playson perfectly fits this criterion. Through this deal, we believe Play North will continue to strengthen its brand by offering a new round of industry-leading games to players."
