STS has reached an agreement, becoming the regional partner of Borussia Dortmund in Poland.
Through this agreement, STS has obtained exclusive operating rights in the Polish market, including the use of the Borussia Dortmund logo, the title of regional partner, and exclusive access to unique content for the club's fans. It is said to be the first sponsorship agreement of its kind in the history of the Polish betting market.
In addition, STS can use the images of Borussia Dortmund players in advertisements and create promotional campaigns and contests for social media, while the STS logo will appear on the LED strips during the club's Bundesliga matches broadcast in Poland.
STS will also collaborate in organizing the farewell matches for former Borussia Dortmund players Łukasz Piszczek and Jakub Błaszczykowski, which will be held on September 7 at Signal Iduna Park.
STS CEO Radim Haluza stated: "Borussia Dortmund is a great brand in the world of sports and also a club with a large community in Poland. We are preparing many surprises and unique events for them. Polish fans of Borussia Dortmund have many beautiful sports memories, including matches featuring Lewandowski, Piszczek, and Błaszczykowski."
"We hope to use this positive sentiment and emotion to benefit the STS brand and our customers, while also showing that we will increase our participation in sponsorship activities. This cooperation brings us new opportunities and will certainly strengthen STS's image as a leader in the Polish market."
STS Public Relations and Sponsorship Director Paweł Sikora commented: "The agreement with Borussia Dortmund Football Club is our first step, which will allow us to occupy an important position in the sponsorship market again through creative and unconventional agreement methods. As market leaders, we aim to establish partnerships with the biggest brands, which fits perfectly with our contract with Borussia Dortmund Football Club."
Borussia Dortmund's General Manager Carsten Cramer added: "We have a close relationship with Polish fans and are pleased to establish a regional partnership with STS. The farewell matches for our legendary players Jakub Błaszczykowski and Łukasz Piszczek are a good start to our cooperation. In addition, we have planned many exciting activities for Polish fans of Borussia Dortmund."
