Bragg Gaming Group proudly announces the launch of 711.nl sports betting in the Netherlands, utilizing sports betting technology developed by Kambi.
With the expansion of the partnership, Bragg will provide access to the Kambi sports betting technology suite through its existing relationship with the provider, and collaborate with 711.nl to integrate it into its current setup.
Further integration of sports betting with 711.nl's existing products will benefit new verticals, as they can use Bragg's internal regulatory reporting tools, as well as sports betting marketing and promotional tools provided through the Bragg Fuze™ toolkit.
Bragg's unique sports betting relationship with Kambi enables 711.nl to have autonomy and control over in-house developed sports betting through an outsourced, cost-effective solution.
Prior to this launch, 711.nl had just received a sports betting license from the Dutch gambling regulator Kansspelautoriteit (KSA), while 711.nl already had a license to operate iGaming in the Dutch market.
711.nl's sports betting will be launched before the final of the European Football Championship and the opening of the 2024 Paris Olympics later this month.
711.nl currently uses Bragg's Player Account Management (PAM) technology, which was previously launched on the Bragg PAM platform in April 2022.
It also uses Bragg's iGaming content aggregation and product delivery solutions, including casino content developed by multiple in-house studios and exclusive content from several studio partners.
711.nl also uses the Fuze™ customer engagement tool in its iGaming operations in the Dutch market, accessing market-leading tools by enabling automated, real-time in-game gamification, conversion, and retention mechanisms.
The Fuze™ toolkit offers tools available to online casino and sports betting operators, including free rounds, free bets, AI game recommendation systems, tournaments, missions, and progressive jackpots.
Matej Nemec, Bragg's Senior Vice President of Commercial for Europe, the Middle East, Africa, and Latin America, commented:
We are thrilled to expand our existing partnership with 711.nl through our collaboration with Kambi, launching this new sports betting. Our agreement with Kambi provides a unique mechanism that allows our operator partners to offer sports betting in a cost-effective, time-saving manner.
Veena Dhesi, Senior Vice President of Partner Success at Kambi, commented:
We are delighted to partner with Bragg again to drive the launch of 711.nl sports betting in the Netherlands. Kambi's deep sports betting product includes sophisticated pricing and trading features and the award-winning Bet Builder product, perfectly complementing Bragg's PAM expertise, and we look forward to working together to provide a memorable sports betting experience for 711's players.
Gilles De Backer, Chief Operating Officer of 711.nl, commented:
Since our first entry into the Dutch market, Bragg has been an excellent PAM partner for 711.nl, so it was absolutely a wise decision to extend this partnership into the sports betting domain for the first time. We look forward to seeing our existing customers and Dutch players broadly accept our new sports betting.
