In the iGaming sector, with technological advancements and changing player preferences, skill-based games are increasingly becoming the new favorite to attract younger players. These games not only provide a richer gaming experience but also significantly boost the traffic for iGaming platforms.
Note: iGaming stands for "Internet Gaming" or "Interactive Gaming," referring to various gaming and entertainment activities conducted over the internet. This term encompasses online gambling, online gaming, esports, virtual sports, etc., with online gambling being the most well-known aspect. However, with technological development and market changes, iGaming has far exceeded the scope of traditional gambling, becoming a comprehensive industry that includes various types of games and entertainment methods.
1. Skill Games and Their Fit with Young Players
Generation Y (Millennials, born between 1980-94) and Generation Z (born between 1995-2010) are the main forces in the current gaming market, having grown up with and enjoying skill-based games. Studies show that these young players tend to challenge themselves, enhance their skills, and derive a sense of achievement from it.
● Attraction of Skill Games: Young players not only enjoy the satisfaction of overcoming difficulties in skill-based games but also increase their chances of winning through skill improvement. This dual thrill of "luck + skill" makes them more willing to invest time and energy in these games.
2. Migration Phenomenon in Social Casino Games
As early as 2015, a report revealed the trend of players from social casino games migrating to online gambling. Notably, participation in microtransactions was the only predictive indicator in this migration process.
● Migration Rate: 26% of social casino game players reported having migrated to online gambling, showing the huge potential of skill-based games in guiding players into the iGaming domain.
● Gambling Motivation: A year later, 19.4% of the migrants stated they gambled to make money, directly attributed to the confidence and reward mechanisms they developed in social casino games.
3. Popularity and Impact of Loot Box Rewards
Loot box rewards, as a common reward mechanism in games, greatly promote player engagement and willingness to pay. Whether obtained through purchase or successful gameplay, loot boxes provide additional motivation and excitement for players.
● Prevalence: In the Google Play store, 58% of video games contain loot boxes; in the top list of iPhone games, this percentage reaches 59%. This indicates that loot boxes have become an indispensable part of mainstream games.
● Unlocking Methods: Loot boxes can be unlocked through payment, free opening, or using in-game currency, offering players a variety of choices. Skill-based gameplay further increases the chances for players to earn rewards through their own efforts.
4. Market Response to Skill Games
Recent market research shows that skill-based games are increasingly favored by iGaming operators. They recognize that these games can attract a new generation of gamblers and provide a unique player experience.
● Operator Feedback: In a study conducted by Synergy Blue on online casino owners, 67% of respondents expressed a desire for games to attract "a new generation of gamblers," while 81% believed that skill-based/influenced games would offer a different player experience.
● Traffic Boost: Practice has proven that introducing skill-based games indeed helps increase traffic and user stickiness on iGaming platforms. These games not only attract a large number of young players but also promote long-term participation through rich gameplay and reward mechanisms.
5. Community Interaction and Challenge Events
To further maintain the freshness and attractiveness of games, iGaming platforms enhance player engagement through community interactions and challenge events.
● Community Interaction: Platforms can organize various player gatherings, online Q&As, and role-playing events, allowing players to enjoy the fun of games while meeting like-minded friends. This social attribute enhances players' sense of belonging and loyalty.
● Challenge Events: Regularly hosting various challenge events, such as "Time-Limited Survival Challenges" and "Expert Confrontation Competitions," can stimulate players' competitive desires and challenge spirits. These events not only add to the fun of the games but also promote communication and interaction among players.
In summary, skill-based games, with their unique charm and significant market effects, are becoming a new hotspot in the iGaming field. By attracting young players, enhancing player experiences, and increasing traffic, these games inject new vitality into the future development of iGaming.
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