For Jessica Feil, the Vice President of Regulatory Affairs and Compliance at OpenBet, the increased awareness of the dangers of problem gambling in the U.S., as players move from the black market's "shadows" to regulated gaming, can only be a good thing.
OpenBet is a supplier, not an operator, but it plays an active role in reducing gambling harm.
In June last year, the company acquired Neccton, a specialist in responsible gambling, anti-money laundering (AML), and fraud detection technologies, aiming to expand its RG efforts by addressing the lack of research on the subject, making it easier to identify problem gaming.
Neccton, based in Europe, has been operating for over 15 years. Feil believes that this experience will greatly benefit OpenBet's key corporate pillar of protecting players, especially in the U.S.
"The best part is that Neccton is completely driven by academic research and evidence," said Feil. "You can identify trends, pinpoint problems, and then start working with them to ensure they are safe and ensure they can enjoy themselves.
"This product has been live in Europe for over a decade. We have been working hard to make U.S. regulators and the American industry understand the power here, and what we can do and how much we can do to truly make RG a normal part of player behavior."