For Vitali Matsukevich, the COO of SOFTSWISS, relying on a single vertical in the saturated igaming field is a risky strategy for operators wanting to stand out. Instead, offering more advanced products can help win the competition for players.
SOFTSWISS has disrupted the traditional "one-stop" solution, providing operators with the toolkit needed to achieve this goal.
"Essentially, SOFTSWISS is a trusted partner for our clients, not only offering a diverse range of high-quality products and solutions but also providing strategic guidance and support needed to effectively address complex issues in the igaming industry."
After making the decision to venture into multiple verticals, it's easy to sit back and rely on player engagement and retention rates to prove it was the right decision. However, Matsukevich advises that operators should continually seek ways to develop and improve their products to keep up with industry trends and changing player preferences.
"While launching all verticals at once may seem challenging, operators can mitigate risks by gradually connecting products and expanding their range over time to meet the evolving market demands."
Matsukevich explains that building a product base doesn't need to be done all at once. In fact, he believes that taking time to build unique spaces for unique players can be beneficial. Adjustments can be made as player preferences change. He explained how SOFTSWISS allows operators to easily combine and adjust multiple products.
"Firstly, we developed an integrated ecosystem that enables operators to connect multiple products through a single integration. This means operators can start with one of our products, like a casino platform or sports betting, and then easily expand their product range by integrating other solutions, such as a cumulative bonus aggregator, without the need for extensive reconfiguration or redevelopment."
