Dench provides its Dench Core gaming platform and the fully automated marketing tool Giselle V.2 for Magicbet.bg, Everbet.bg, and Slotino.bg, along with its own personalized CMS system and fully gamified casino lobby management features.
Through this collaboration, the three brands will promote their products online, expand their brand influence, while maintaining an equally engaging marketing approach and offering customized user experiences.
The launch of these latest products coincides with the platform provider's significant increase in product activities, showcasing its new transformative products, such as casino tournaments, Wheel of Fortune, and gamified loyalty programs.
Dobromir Mitev, CEO of Dench, commented on the news saying: "These agreements are of strategic importance as they demonstrate Dench's commitment to focusing on regulated gaming markets and support our investments in infrastructure to become a platform provider that meets multi-market requirements."
"With these deals, we also achieve our goal of signing three agreements by the end of the fourth quarter of 2023, making them active and stable brands by the first quarter of 2024, and positioning Dench as a B2B gaming platform to watch in 2024."
Krisjanis Kravis, Online Director at Everbet.bg, stated: "We are thrilled to decide to collaborate with Dench. During our research, we evaluated whether Dench and its automated retention tool Giselle were the best choices for digitally reshaping our brand. We believe that our industry knowledge combined with their innovative technology will transform the way players interact with our brand."
"Despite the increasingly fierce competition in the Bulgarian market year after year, entering the market last might be a good opportunity to prove that we can quickly become leaders. We look forward to the launch of new products, as I believe Dench's product suite is our key to success."
Furthermore, Vasil Stumbov, Managing Director at Slotino.bg, said: "I have been in this industry for nearly twenty years, and I am amazed at the speed of technological development, especially the speed at which Dench has set up shop for us. We really want to break through the boundaries of real casino gamification lobbies, and I think their newly launched products will bring a whole new experience to players."
