Peru is the sixth market in the Slot Trumps series.
As regulations are still not finalized and legislators are closely monitoring the gaming model, there will undoubtedly be more changes in the future. We have observed that revenue and tax figures, as well as many trends in channelization, may change. However, as indicated by the Slot Trumps dashboard, we have already seen signs that Peru has great potential.
Peruvian igaming players are by far the most active players in the Slot Trumps series.
The first noticeable trend is that despite limited game supply before the market fully opens, there is significant interest in slots among players there.
Data in Peru shows that so far, the Slot Trumps series games have the highest average game sessions (9.5 sessions per player every 90 days among the top 20 games), with an average of 136 bets per session and an average bet of 1.94 euros.
Players here bet 30% more than Romanian players, who are the second highest bettors in our series so far. We expect this number to slightly decrease with the introduction of more slots, but it is still a good sign for the future.
Our research indicates that unlike their thrill-seeking Brazilian or Colombian neighbors, Peruvians prefer games with medium volatility. But they bet more, stake higher, and free spins are a major feature.
We also found that the buy feature can increase the average bet per player in Peru by about 70%, highlighting the players' interest in games with this option, and games with higher average bets show more attractive reward features to Peruvian players, such as free spins in the game.
Main Considerations
Content Localization
Content localization is the foundation of success in emerging regulated markets like Peru.
EveryMatrix's SlotMatrix experts can provide advice on the best content selection for Peru and other Latin American markets, so that operators ready to launch can immediately start driving revenue and gaining valuable early market share.
Understanding the Fans
Before launching or expanding business in new markets, understanding the players is crucial. Leave no surprises. You must truly understand their preferences, cultural loyalty, and the features and characteristics they like to return to time and again.
Some regions might surprise you. Did you know that Asian-themed content, along with animals and classics, are the top three favorite slot themes among Peruvian players?
In the Slot Trumps series, we have found that Latin American markets may surprise in terms of slot preferences. For example, it has shown us that Brazilian players prefer games developed for the European and North American markets.
Be Prepared to Change Routes
Newly regulated markets are accustomed to taking unpredictable routes at any time. After a period of stability, governments and regulatory bodies often make adjustments. Marketing, betting and deposit limits, and spin speeds may change, just to name a few examples.
What does this mean? For Peru, players now may prefer games with medium volatility. But as the market matures, regulations change, and more slots and providers launch thousands of games, features, and innovations, this situation may change.
For example, as we have seen in Brazil, due to player preferences for bonuses and buy features, they may shift their focus to slots with higher volatility.
New Content Will Continue to Emerge
Our research surveyed 400 games in the SlotMatrix world. This is fewer than previous Slot Trumps market reports, but enough to provide early results for the Peruvian market. As we and others integrate more suppliers and their proven content, this number is expected to soar in the coming months.
EveryMatrix's CasinoEngine productivity platform helps seamlessly integrate new content and showcase relevant games in a timely manner. Our aggregation service allows brands to curate the best-suited games for specific markets based on themes, game mechanics, suppliers, and many other variables.
Our team is on standby around the clock to provide you with valuable insights, helping you to assemble, package, and present the ideal content for your brand in Peru.
