PIN-UP Global's international ecosystem has announced a new organizational structure and operational model. The holding company will focus on technology, B2B solutions, and innovation to expand its influence in the igaming industry.
The management stated that the restructuring aims to enhance transparency, streamline processes, obtain B2B licenses, and certify proprietary products for the EU market.
PIN-UP Global Holding CEO Marina Ilina said, "This move is a natural step in the evolution of the ecosystem, aimed at laying a stronger, more sustainable foundation for the future growth and development of PIN-UP. The experience and lessons our team has accumulated over the years will be utilized in the new environment and the new opportunities brought about by business restructuring."
PIN-UP is committed to strengthening its position in the international gaming market by expanding partnerships with licensed operators. The company stated, "PIN-UP Global products include core product platforms, cashiers, affiliates and traffic generation tools, marketing and segmentation tools, customer relationship management and customer support tools, anti-fraud tools, and communication center tools, which are reliable and proven—representing innovative solutions designed to optimize work and enhance the efficiency of igaming operators."
PIN-UP has a multicultural team of over 20 nationalities, operating in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta), aiming to exert a global influence in the igaming industry. Recently, PIN-UP Global announced a ban on the use of its brand name and products in several countries, stating that its activities are focused on regulated and promising markets.
