Pragmatic Play is a well-known content provider in the iGaming industry, currently integrating its live casino games into partnerships to strengthen its relationship with Colombian operator Zamba.
Following the successful launch of a slot product portfolio with Zamba in 2020, this enhanced cooperation will introduce Pragmatic Play's highly acclaimed live casino products. The comprehensive live casino suite includes engaging game shows such as Sweet Bonanza Candyland™ and Snakes & Ladders Live™, as well as traditional casino favorites like roulette and blackjack.
This expansion highlights Pragmatic Play's commitment to enhancing and innovating the gaming experience, especially in the Latin American (LatAm) region. The company is dedicated to expanding its live casino content coverage in Latin America, demonstrating its commitment to innovation and growth.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said:
"Strengthening our partnership with Zamba to include live casino content is crucial as part of our broad strategy to expand Pragmatic Play's influence in the region. Zamba has proven to be an excellent partner, and we are thrilled with our recent collaboration to launch some cutting-edge live casino games, including the high-performing Sweet Bonanza Candyland™, as well as classic table games like blackjack and baccarat."
Enrique Amorocho, Business Manager at Zamba, stated:
"After seeing the unanimous praise from players for Pragmatic Play's slot games, we decided to further strengthen our partnership with Pragmatic Play by introducing live casino games to our customers. Given the growing popularity of live casino games among gambling players, we are fully confident that Pragmatic Play's live casino games will replicate the success of the slot games. We are committed to providing an unparalleled gaming experience for our players, and the addition of Pragmatic Play's live casino to Zamba.co is a testament to this commitment, enhancing the comprehensive service we offer to our loyal customers."
Pragmatic Play is known for launching up to 8 new online slot games each month. Additionally, the company continues to roll out live casino and bingo games as part of its diverse multi-product portfolio, accessible through a unified API.
