Light & Wonder, Inc. has officially announced the establishment of an exclusive partnership, starting in Michigan to introduce 1X2 Network's cutting-edge content into the US market.
This strategic collaboration marks 1X2 Network's official entry into the vibrant US market, achieving a significant breakthrough with the help of Light & Wonder's dominant position in the industry through its powerful aggregation platform.
This announcement is the latest in a series of studio agreements by Light & Wonder, highlighting its strength in the US with a leading market platform and distribution network. Through this platform, Light & Wonder continues to provide engaging, immersive content to some of the biggest and most well-known brands in the industry.
1X2 Network CEO Kevin Reid expressed enthusiasm about this expansion:
We are excited to announce Light & Wonder as our exclusive aggregation partner as we introduce our games to the US market. This will expand our already successful partnership and leverage their strong platform capabilities for broad distribution. While we are initially launching in Michigan, we are actively pushing for expansion in other states and continuously striving to expand our business scope.
Light & Wonder's Director of Digital Partnerships, Steve Mayes, also shared similar sentiments:
With 20 years of rich experience, 1X2 Network is committed to creating highly appreciated, exquisitely innovative content for players. We are delighted to start showcasing their games to US players. We expect US players to embrace our products just as players in the European market have.
1X2 Network is known for its diverse content portfolio, including slots, virtual sports, crash games, and instant win games, all from its in-house studios such as 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam. The company is set to make its debut in the US gaming sector. This strategic move is built on the success of European alliances, further highlighting the strength and potential of this collaboration project.
