In order to maximize its app advertising revenue, Google has launched a new version of the Google Play Store, providing more access to gambling apps.
Google has introduced a dedicated search page, prompting users to download the apps they want as well as various other applications.
Although updates usually install automatically, users can now choose to manually initiate the download and installation process. Notably, Google is attempting significant modifications to the Play Store, repositioning the search bar at the top of the "search" tab.
Essentially, Google's aim is to increase ad sales, encourage more app downloads, and boost revenue sources. However, this move has raised concerns among users about usability and potential aggressive advertising strategies.
Despite Australia's efforts to limit access to new gambling apps, Google still plans to expand the availability of real money gambling apps, ensuring strict compliance with age and location restrictions to ensure safety and legal compliance.
This expansion is expected to intensify competition among app developers seeking to generate more gaming revenue. After installation, the Google Play Store icon should appear on your home screen or app drawer.
