Soft2Bet continues to shape its strategic goal of creating strong retention and engagement for its B2B partners with the launch of Bonus Dice, the group's latest gamification engine designed to increase deposits, extend player lifetime value (LTV), drive engagement, and boost overall gambling revenue (GGR).
Bonus Dice is a "Monopoly" style game available to registered casino users, allowing them to earn various types of bonuses based on their betting levels. By staying active, casino players will receive additional bonuses, and operators can offer free rounds when deposits, bets, or player balances fall below a set amount.
Soft2Bet Chief Product Officer Yoel Zuckerberg stated, "Our new Bonus Dice engine has changed the game rules in the iGaming industry, completely transforming the way gamification drives player engagement. By seamlessly integrating entertainment with strategic rewards, we have not only improved retention rates but also redefined how operators can enhance player lifetime value and boost their overall experience. This innovation opens new possibilities for personalized, dynamic interactions in online casinos."
Supporting Data
Bonus Dice has improved user engagement and financial metrics for retained users. The following data was collected from online casinos one month before and one month after implementing Bonus Dice:
Active user engagement rate at 65%
GGR increased by 21% after implementing Bonus Dice
Active player days increased by 64% after implementing Bonus Dice
Betting increased by 34% after implementing Bonus Dice
According to Soft2Bet, Bonus Dice is the perfect tool for CRM activities as it helps attract customers to the casino, thereby improving customer retention rates.
Also see: Soft2Bet has been shortlisted in two categories for the 2024 Vixio Regulatory Awards
Custom Features
Bonus Dice can be redesigned to match any casino's brand and style, and operators can fully control the type and value of rewards, allowing them to customize the experience according to their specific needs.
Player Features and Segmentation
Players earn dice by placing bets, enabling them to play the Bonus Dice game and qualify for rewards. They can see the types of rewards they might receive, but the actual value remains hidden, allowing for better segmentation and enhancing the user experience by matching rewards with player profiles.
