US betting operator Betr has acquired a licence to Huddle Tech’s sports gaming technology stack.
Betr will be able to build upon the IP to offer solutions such as odds-making, risk and trading tools as well as betting markets such as same-game parlays.
Micro-markets, player props, futures, exotics and traditional markets like money line, point spread and over/unders are also included in the tech stack.
“We now have the capability to build our own product and technology and are no longer reliant on third parties in a significant way,” said Joey Levy, CEO and founder of Betr.
Levy said he expects the deal to be “transformative” for Betr by accelerating its product roadmap by “years.”
The vertical integration of its product means Betr has “further improved an already strong gross margin profile for our business and will be more advanced, or at least on par, from a sports gaming content standpoint than our competitors,” he added.
"We are thrilled to see Betr utilise our software technology to enhance their sports gaming offerings," said Francesco Borgosano, CEO of Huddle.
"Betr's vision aligns perfectly with our commitment to innovation and excellence in the igaming sector, and we look forward to supporting their growth and success in the US market.”
Betr has already integrated Huddle’s tech stack into its sportsbook platform, which is set for launch in Ohio and Virginia ahead of the 2024 NFL season.
The company had initially rolled out a beta version of its sportsbook in both states.
Betr has also received temporary sports wagering licences in Indiana and Maryland, and has secured market access for sports wagering in Pennsylvania, Colorado and Kentucky.
