White Label Casinos (WLC) is a world-class provider of white label online casino services, specializing in flexible, modular casino products, now in partnership with leading technology provider The Mill Adventure.
The Mill Adventure, headquartered in Malta, offers one of the most comprehensive iGaming platforms in the industry, featuring unique in-house capabilities and tools, streamlined compliance management, real-time data access, a diverse range of games and payment solutions from leading suppliers.
Through this new partnership, WLC clients will benefit from the platform's rich tools and features, customizing solutions that best suit their needs, providing them with more choices, flexibility, and opportunities for dynamic expansion.
Phil Pearson, CEO of White Label Casinos, stated:
The Mill Adventure's platform is one of the most flexible and complete end-to-end platform providers in the online gaming field, and we are excited to announce them as our latest partner this year. We will continue to consolidate our market leadership in the white label casino sector, offering more flexible and superior casino experiences than ever before. With ICE coming up, we look forward to offering more choices, more flexibility, and more quality casinos in our portfolio in 2024 and beyond.
Sandra Bortolo, Technical Project Director at White Label Casinos, added:
We are thrilled to incorporate The Mill Adventure into our product portfolio. This will greatly enhance the flexibility and choices for our clients.
Bjørnar Heggernes, Business Director at The Mill Adventure, said:
From the beginning, our goal has been to enhance the efficiency of iGaming, from automating the operations of running a casino to using a feature-rich toolset to attract players and provide a more unique experience. That's why we are excited to partner with White Label Casinos, because like us, they believe that with the right platform, building a competitive casino brand is not complicated.
With The Mill Adventure's platform, operators can leverage features designed to ensure the efficiency of iGaming operations while enhancing player acquisition, engagement, and retention. These features include SmartLobbies, the industry's first AI-driven fully automated casino lobby management solution, as well as promotional tools like loyalty stores, achievement levels, tournaments, and bonus systems.
