Light & Wonder Incorporated has reached an agreement with the rapidly growing UK-based Crucible Gaming studio.
Crucible Gaming is known for its tailored content design and development services and has been a key driver in the recent successful launches by Light & Wonder. Over the past 18 months, Crucible Gaming has achieved significant growth and is now ready to expand its product range by launching original content on top of its existing services.
Under the terms of the exclusive agreement, five initial games from Crucible Gaming will be launched on the Light & Wonder platform. These games combine traditional gameplay with innovative features such as Beaver Las Vegas and Bar-X Infinity Reels, blending classic British-themed slot styles with the cutting-edge ReelPlay licensed Infinity Reels mechanism. This strategic collaboration aims to enhance player engagement and familiarity with Crucible Gaming’s content.
Crucible Gaming’s unique game design and development approach stem from its senior management team's extensive industry experience in both land-based and online gaming. The studio's product portfolio reflects its close cooperation with operators and a deep understanding of different market player preferences.
This release marks an important milestone in Light & Wonder's ongoing efforts to diversify content and support emerging studios, solidifying its position as a leading global supplier in the gaming industry.
Light & Wonder's online ecosystem features over 3,500 games from a global network of in-house and third-party game studios, offering unmatched integration convenience and robust security measures. Additionally, all content is equipped with a comprehensive set of responsible gambling tools to ensure a safe and enjoyable gaming experience for players.
Crucible Gaming’s founder and CEO Ed Byard has expressed great enthusiasm for the partnership with Light & Wonder, emphasizing the team's eagerness to introduce their unique content to global operators. Byard highlighted Crucible Gaming’s rich expertise and successful product track record, affirming their commitment to pushing the boundaries of iGaming in the coming years. He assured operators that they would tailor innovative and profitable products based on their main markets, all built on Crucible Gaming’s advanced ANVIL framework. Byard thanked Rob Procter, Dylan Slaney, Steve Mayes, Leigh Clements, and the Light & Wonder team for their confidence in Crucible Gaming and eagerly anticipates the start of their collaboration.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, also expressed his relentless pursuit of providing top-tier unique gaming experiences to the market. Mayes emphasized the significant meaning of the collaboration with Crucible Gaming, marking a key milestone in this partnership. Mayes acknowledged Crucible Gaming’s substantial progress within the industry and is excited about further enhancing its impact through Light & Wonder’s global gaming ecosystem. With a series of games already launched globally, Mayes is thrilled to share Crucible Gaming’s vision with Light & Wonder’s extensive network of operators.
