B2B gaming company Inspired Entertainment recently entered into a new partnership agreement with renowned sports betting company Kambi Group plc. The agreement involves integrating Inspired's virtual sports product suite into Kambi's sports betting platform.
After a thorough competitive procurement process by Kambi, Inspired was chosen as the exclusive virtual sports partner.
Currently, Inspired's virtual sports products are accessible through over 40,000 retail channels and more than 100 websites, covering 35 countries/regions. These products include the most popular sports in various markets.
Inspired Entertainment CEO and President Brooks Pierce commented:
We are thrilled to combine Kambi's top-tier sports betting technology with our unparalleled virtual sports games. We believe this collaboration will enhance Kambi's top-tier sports betting products, enabling them to offer operators a new, vibrant source of revenue seamlessly integrated into the Kambi network.
Kambi Commercial Operations Senior Vice President Jamie Mckittrick added:
Kambi Group is delighted to partner with Inspired to integrate its highly acclaimed virtual sports products into the Kambi sports betting platform. This partnership demonstrates the versatility of the Kambi platform and enhances our most advanced sports betting products with top-class virtual sports technology.
It is noteworthy that over the past five years, Inspired has made significant strides in the US market. The addition of virtual sports games like basketball, American football, soccer, and baseball has further solidified its position, thereby enhancing Kambi's influence in North America.
