BetMGM has reached an agreement to become the sole provider of live sports betting odds on the social media platform X (formerly known as Twitter).
This platform, owned by Elon Musk, will now seamlessly integrate BetMGM's odds and branding into its interface. Every sports event displayed on the platform will directly link to BetMGM's website and mobile app.
Users in the United States on X will be able to access BetMGM's professional football betting odds, with expectations to soon expand coverage to major professional and collegiate sports events.
The odds interface on X will offer a streamlined experience, providing users with direct links to BetMGM's sports betting for each game. Further enhancements and features will be gradually integrated over the coming months.
X CEO Linda Yaccarino stated:
Sports events on X never stop, and through our strategic alliance with BetMGM, fans are almost on the field. We bring sports enthusiasts on X closer to the heart of the action, allowing them to cheer for their favorite teams and place their bets.
BetMGM CEO Adam Greenblatt stated:
X is the center of all-day sports conversations. With direct access through this platform, we have an unparalleled opportunity to expand our reach with an enthusiastic and engaged audience. We look forward to enriching the platform's sports interactions with insights and content.
Recently, BetMGM announced its annual revenue for 2023, reaching 1.96 billion euros, a significant increase of 36% compared to the previous year. Despite the growth, the brand's market share has been declining throughout the year, trailing behind industry leaders FanDuel and DraftKings. By the end of 2023, BetMGM's share in sports betting and iGaming is estimated to be 14%.
