Relax Gaming has expanded the influence of its North American brand RLX Gaming through a new agreement with online casino operator PlayStar.
This collaboration is the latest step in RLX's vision to become a leading supplier in North America, having gained attention in New Jersey since its launch in December 2023.
Since its launch in the Garden State in 2022, PlayStar's online platform has featured over 600 games, known for its inclusive loyalty programs and community-centered rewards.
New Jersey is a key area for RLX in North America, and this partnership with PlayStar is the supplier's latest move to further penetrate the market.
Martin Stålros, CEO of Relax Gaming and RLX Gaming, stated: "Since our launch last December, we have seen significant growth in New Jersey, and our content has resonated well with the growing online population. Our partnership with PlayStar ensures we have the capability to gain even greater momentum in the region."
Dan Alexander, COO of PlayStar, added: "RLX Gaming's entry into New Jersey has been impressive, and they have established an excellent reputation. We are excited to integrate their outstanding content portfolio into our product and bring an unparalleled experience to our player community."
Relax Gaming was honored with the GGA Product Launch of the Year award in February 2023 for Dream Drop Jackpots. Money Train 3 was listed among the top six slots of the year at the 2023 CasinoBeats Game Developer Awards, and the brand also won the 2023 EGR B2B Skill Games Supplier Award and the 2023 SBC Award for Mobile Innovation.
The company offers over 4,000 online casino games, ranging from high-performance proprietary slots to a diverse content library provided by carefully selected third-party studios through its partnership program.
