Supplier Relax Gaming's North American brand RLX Gaming has expanded its operations in New Jersey through a new partnership with online casino operator PlayStar.
This agreement represents a strategic move by RLX Gaming to strengthen its position in the North American market.
Since its launch in New Jersey in December 2023, RLX Gaming has made significant progress, offering a range of games favored by online players.
The collaboration with PlayStar, which has been active in New Jersey since 2022, will further expand RLX Gaming's influence.
Relax Gaming CEO Martin Stålros said, "Since our launch last December, we have seen tremendous growth in New Jersey, and our content has resonated well with the growing online population. Our partnership with PlayStar ensures we can better capitalize on this momentum in the region."
PlayStar COO Dan Alexander added, "RLX Gaming's entry into New Jersey has been impressive, and they have established an excellent reputation. We are excited to integrate their outstanding content portfolio into our product and bring an unparalleled experience to our player base."
This month, Relax Gaming launched a new business platform called Relax Vantage, aimed at simplifying the integration process for iGaming operators and suppliers.
The platform includes features for browsing games, analyzing financial data, and managing legal and compliance requirements.
