Betway named Official Global Betting Partner of Manchester City

Online betting and gaming brand Betway has been named the Official Global Betting Partner of Manchester City, the latest English Premier League champions.

The multi-year agreement starts from the 2024/25 season, as announced by Super Group, Betway's parent company.

The club is currently on their pre-season tour of the United States. To mark the deal, leading figures from Super Group and Manchester City were on-site Friday for the iconic NYSE bell-ringing ceremony. Neal Menashe, CEO of Super Group, along with Ferran Soriano, City Football Group CEO, rang The Opening Bell.



“We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe,” Menashe said.

“We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership,” City’s Soriano said.

Betway’s sports sponsorship portfolio includes teams from across the Premier League, La Liga, NBA and more.

Last year, Betway inked a deal with English Premier League club Arsenal to become the Official Betting Partner of the men's team. The partnership entails global activations and exclusive content delivered across all social media platforms.