BateuBet launched its new campaign starring brand ambassadors Cauã Reymond and former football player Grafite. The video highlights the importance of strategy in sports betting and was produced by ZMES agency. Being one of the latest bets to land in the Brazilian market, the company has already applied for a license from the Treasury to operate legally in the country starting next January.
With the concept "Bateu is a goal. Bateu won. Bateu took. BateuBet", the film features actor Cauã Reymond consulting his pet octopus on his bets, inspired by Paul the Octopus who made predictions during the 2010 World Cup. The piece reinforces how strategy is important when betting.
“Our goal with this campaign is to show that, just like Cauã trusts the 'voice of the octopus', BateuBet provides its users with a strategic and intelligent approach for people to have fun responsibly”, states Daniel Ottoni, CCO and managing director of ZMES.
The campaign, created by ZMES, will be broadcast on various channels, including TV, digital media, and social networks. The visual identity was designed to highlight the interaction between strategy and fun, reflecting BateuBet's commitment to offering a fun and efficient betting environment.
“We want bettors to see BateuBet as the right choice for those looking for the best odds and fun in bets”, concludes Alexsandro Paulo, from BateuBet.
Produced by Pinguim Studio, directed by Richard “Cabelo” Antonio Silva, cinematography by Felipe Lion and executive production by Arthur Sperry. 3D production by Dirty Work, animation by Gustavo Leal and Faga Melo. Audio by Ritmika, with musical direction by Henrique Tanji.
The betting house BateuBet also filed for a license last week to be able to operate in Brazil from January 2025 and is awaiting authorization from the Ministry of Finance.
Source: GMB
