The sports betting platform EstrelaBet expands its partnership with the sport in Rio Grande do Sul and reinforces its commitment to Internacional by becoming a sponsor of the Beira-Rio Stadium, home of the colorada team. The financial contribution of this negotiation comes at a special moment, where everyone is seeking to resume their businesses and activities, after the floods that affected RS.
This Friday (23), a manifesto video was released on EstrelaBet's social networks to celebrate the commitment, marking the kickoff of this partnership. The contract, which is valid for five years, includes the right to use, by the company, a box and central seats; the creation of content for the stadium's social networks, as well as the display of the brand on panels and signs inside the Gigante da Beira-Rio.
On Sunday (25), when Internacional will host Cruzeiro at home, for the 24th round of the Brazilian Championship, EstrelaBet will open the doors of its box, in the Heart of the Giant, to guests, with the aim of celebrating this new moment and reinforcing its commitment to cheer for Colorado.
In addition, fans who are circulating around the stadium's patio will also be impacted with activations, content, and brand giveaways.
Paulo Pinheiro, CEO of BRIO, the administrator of Beira-Rio, spoke enthusiastically about the news: “BRIO celebrates the arrival of yet another important company in its portfolio of clients, partners of the Beira-Rio Stadium. Moreover, the arrival of EstrelaBet further strengthens the ties that unite SCI, the Colorada Fanbase, and Beira-Rio!”.
“Beira-Rio is one of the main stadiums in our country, accustomed to receiving large audiences and important games from national and international competitions, with a highlight for the 2014 World Cup. Partnerships like this are very significant for us and we are very proud to be able to participate in this moment when Beira-Rio is rising again after the tragic floods that devastated Rio Grande do Sul”, stated Leandro Figueiredo, head of sponsorships at EstrelaBet.
The partnership is also celebrated by Ariane Roquete, Market Director of RBS Ventures, who along with Tornak Holding, act in the commercialization of advertising and experience assets of Beira-Rio by Ventures Stadiums: “The home of the colorados will now also be the home of EstrelaBet in Rio Grande do Sul and numerous special projects are coming, increasingly expanding the connection of the brand with the fans at the Gigante da Beira-Rio”.
A long-time partner of Internacional, EstrelaBet has been sponsoring the men's football team of the club since 2022, even stamping the most prestigious space on the shirt of the Gurias Coloradas, the women's football team at Internacional. With the contract renewed last year, valid until 2026, the company has ensured significant figures to the club's coffers, thereby facilitating, even, major signings of the squad.
Source: GMB
