Sportingtech announced a new strategic partnership with BetMakers Technology Group that will see the company incorporate BetMakers' ready-to-use horse racing solution into its comprehensive platform. This will enable the delivery of a world-class turf experience for both existing and new allied operators.
BetMakers, a global leader in horse racing technology, offers an advanced and customizable solution that meets the diverse needs of the betting industry.
The partnership will allow Sportingtech operators to access a wide range of horse racing markets with over 300,000 racing events per year, real-time data feeds, embedded video, and a user-friendly interface that enhances the overall betting experience.
Tommy Molloy, Sportingtech's Director of Products, said: "The integration of BetMakers' horse racing solution is a significant step for Sportingtech as we continue to diversify and enhance our already robust platform offering".
“Horse racing is a globally popular sport, generating over US$115 billion in revenue each year, and we are excited to provide our partners access to this dynamic vertical. This partnership underscores our commitment to providing top-tier solutions that meet the evolving needs of our clients and their players”.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented: “We are very pleased to work with Sportingtech to offer betting on races around the world through their award-winning platform”.
“Our highly flexible Embedded Solution will provide fixed odds and tote betting on races, powered by BetMakers' top betting engines, expertly managed trading services, unmatched global pool mixing capabilities, and enhanced user engagement tools, including our new race form and RACELAB content services".
"We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms
”.
This latest addition is part of Sportingtech's ongoing strategy to continuously innovate and expand its product suite, ensuring that operators can offer a wide variety of engaging content to their audiences.
With BetMakers' renowned horse racing technology now integrated, Sportingtech is set to offer an unparalleled betting experience, tailored to the specific needs of its global partners.
Source: GMB
