Continuing its expansion plan, Sorte Online, the largest lottery intermediary in Brazil, has just partnered with PagBank, a complete digital bank in financial services and payment methods. The solution incorporates into the application's marketplace the possibility for users to bet online on the main lotteries with convenience and security.
“This collaboration is pioneering in integrating lottery services into a digital account. It not only reinforces a commitment to innovation from both companies but also is part of the transformation that the gaming market is experiencing by enabling a new way of how lottery services are accessed and used in Brazil,” states Márcio Malta, CEO of Sorte Online.
He emphasizes that the company has already established other similar partnerships, similar to what is very common in the United States, in order to capitalize on the offering of lottery products beyond traditional sales points.
“In the North American market, the cooperation between the betting segment and retail is more mature and shows results that we seek to inspire, in order to boost the development of this sector in Brazil.”
With this initiative, Sorte Online will be able to offer its services directly to more than 31 million users of the country's second-largest digital bank, significantly expanding its reach and presence in the digital market.
The expectation is that, by the end of the year, Sorte Online will have impacted at least 20% of PagBank's customer base, representing a substantial increase in its customer base and operations.
Founded in 2003, the platform stands out in the digital lottery intermediation market, having already distributed more than R$ 240 million in prizes to players across the country.
With great pioneering spirit and extensive investments in technology, Sorte Online offers a complete platform, with digital solutions that allow greater ease and security for bettors to play the desired lottery and also have access to shares of elaborately prepared betting pools.
Its major market differentiator is the use of data intelligence and statistics applied to the platform, which exponentially increases the chances of winning. On its online channel, it is also possible to access tips, news, statistics, probabilities, and the results of lotteries in real time.
Source: GMB
