Vinicius Jr. is now, in addition to being a star of Real Madrid and the Brazilian National Team, one of the partners and ambassadors of Loud, one of the most prominent Brazilian organizations in eSports and content production in Latin America. The announcement was made this Thursday (14) and quickly became one of the most talked-about topics on social media.
According to ESPN, the partnership is the result of a comprehensive analysis of the gaming market conducted by Vinicius and his staff. The player has been a longtime fan of virtual games and identified an investment opportunity in something he already saw as reality.
By joining forces with Bruno “PH” Bittencourt, Jean Ortega, and Matthew Ho in the corporate structure of Loud, Vinicius Junior not only takes on the role of ambassador but will also actively contribute to the company's direction.
In his own words, the Real Madrid forward expressed his commitment: "I've arrived at Loud. Contract signed, personalized shirt, and pendant shining. I'm not just coming as an ambassador, but also to participate in the management. The plan is to represent the fans and work hard to reach another level! Let's continue to bring the passion and culture of Brazil to the global gaming scene.”
Beyond the impacts on the world of games and eSports, this partnership between Vinicius Junior and Loud aims to boost initiatives focused on education.
"As a longtime gamer, I see the positive impact that video gaming has on the lives and identity of young Brazilians. The partnership with Loud is a perfect fit. Together, we will produce great content and develop various projects, encouraging young people to prioritize their studies and support the next generation of athletes, whether on the field or in games", said the athlete.
The Vini Jr Institute, a social project of the forward focused on the education of children through football, gained prominence by receiving the Socrates Award at the 2023 Ballon d'Or.
Bruno “PH” Bittencourt, co-founder of LOUD, highlights the breadth of Vinicius Junior's influence, stating: "Vini Jr. is an example of how gamer culture can grow beyond screens, blending into the fashion world, sports, and social causes."
This innovative collaboration promises to transcend the boundaries between traditional and digital fields, establishing itself as a unique milestone in the convergence of sports, entertainment, and social causes.
Source: GMB
