Following the end of the most contested Brazilian Championship in the points race era, Cartola wraps up the 2023 season with increased engagement throughout the year and full of new features for 2024. With an eye on next year, Cartola debuts a unique dynamic, expanding its action to the Paulista Championship starting with the promotion of a Betting Pool.
The fantasy game conducted an annual review, promoted round tables giving prominence to fantasy managers and influencers, awarded users who stood out and also the players of the “Season's Team,” “MVP” and “Top Scorer,” in addition to the “Revelation” of the Brasileirão, an award made from a popular vote promoted by the game.
Successful in engagement since the beginning of the season, at the debut of the Brasileirão 2023, Cartola was the most downloaded app from the App Store and entered the top 5 of the app store among the apps with the most downloads in the sports category.
The new features brought to the fantasy managers also had a great impact: the market closure one minute before the start of each round, for example, accounted for 15% of the lineups being made or changed in this new window. Another attraction was the automatic lineup feature, which yielded about 5.8 million teams assembled. Users also received new scoring systems, a tool to favorite athletes, and summaries of each round.
“We closed this thrilling Brasileirão seeing all the championship's adrenaline reflected in Cartola. While the clubs fought point by point for the title and to avoid relegation, the fantasy managers also took turns leading their leagues, increasing competitiveness and engagement”, explained Daniel Martins, Head of Cartola.
“The extension of the round closure and the review of the scouts brought even more dynamism, making each feature strategic in the fight to score more points in the game. Next year, we will invest in even faster game models and reinforce community building with new dynamics that encourage socialization”, he said.
Starting in January 2024, users will be able to experience this new game model in a brand-new tool: the Cartola Betting Pool. Serving as a ‘warm-up’ for the emotions of the Brasileirão, the novelty will be available with the regional championships and allows the creation of groups to compete with friends and elect the winning teams. From it, the public will be able to have fun with their friends to see who scores the most points. The idea is to bring another form of entertainment for sports lovers, expanding the offers of engagement with the national championships.
The package of new features for the next year also involves commercial offers. Focused on supporting brands in building or expanding connections with football fans, Cartola updated its portfolio with solutions in different formats integrated into the game navigation experience.
Designed to meet the needs of brands from various segments, from finance to consumer goods, the opportunities go through sponsorship in the users' wallets, allowing advertisers to assist in the appreciation of the game's currency; exclusive leagues with visual identity adapted for the sponsor; and participation of brands as sponsors of the leagues created by the users.
“We are bringing to the market the possibility of using the dynamics of Cartola to ensure its strategic presence in key moments of the consumer journey throughout the entire Brasileirão 2024”, highlights Daniel.
Players will be in contact with a highly engaged audience, generating 8 billion views in the game per season. Just in 2023, the platform reached an average of 1.5 billion views per month, with 1.7 million users accessing per day and more than 4.6 million teams created. Data that reinforce the exposure power of the fantasy game and its successful journey in promoting the Brasileirão.
News from Cartola Express
Cartola Express also prepared a series of new features for the end of the year and the beginning of 2024. Throughout December, it will feature exclusive rooms for the FIFA Club World Cup games, a competition that has Fluminense as the representative from South America and that gives the opportunity to line up stars like Arias and Cano, as well as Haaland, from Manchester City, who represents the current European champion in the tournament.
In addition, there will be contests for special NFL games between December 24 and 31; special NBA games on Christmas, December 25; and for the traditional Boxing Day round of the English Championship, held on December 26. Starting in January, fantasy managers will be able to have fun and compete for cash prizes in rooms of the Paulista Championship, including the knockout stages.
All these offers accompany the evolution and exponential expansion of the daily fantasy game, which in its second year of activity expanded the offer of the Brasileirão to include in its portfolio some of the main football tournaments in the world: English, Spanish, Italian Championships, Champions League, and South American World Cup Qualifiers; as well as other sports modalities, such as Formula 1, NBA, and NFL. The year was also marked by the debut of new game formats, such as Craque Express.
Cartola is the largest football fantasy game in Latin America, where users assemble their teams with the stars of the Brasileirão in a dynamic that requires managing their assets, investing in buying and selling players, with the aim of scoring the most points at the end of all rounds.
It has Free versions, at no cost, and PRO, with membership starting from a subscription that gives access to advantages, including the possibility of participating in up to 10 leagues and using the panel with exclusive statistics from Gato Mestre, in-depth analyses of player scouts, and practical tips applied to the game.
Source: GMB
