BetGoals, a sports betting house created by the technology solutions leader iGaming Platform, which is innovating the Brazilian market, announces an exciting partnership with Liga das Minas, a renowned eSports tournament of the football game EA Sports FC 24 (formerly known as FIFA), exclusively for female players.
BetGoals commits to being the official sponsor of the Liga das Minas tournament, reinforcing its commitment to fostering gender equality in the thrilling world of eSports.
Organized by SMPlay, Liga das Minas was created with a clear vision to provide opportunities for women to develop their professional careers in eSports and enjoy competitive experiences with full safety and community support.
Frequently, female players face prejudice and are not as well-received in mixed tournaments. This revolutionary initiative aims to change this reality, building an inclusive space for players and fans.
The first season of Liga das Minas began in March 2023 and was a huge success in viewership with over 850,000 views during the five stages that took place.
Due to this success and popularity, the second season is already underway, having started in September, promising even more competitive action and entertainment for lovers of EAFC 24.
The Liga das Minas tournament is broadcast live on the SMPlayTV, Thatagamerx, and Caroldoch channels on the popular streaming platform Twitch, featuring commentators and narrators specialized in the sport. Additionally, the tournament commits to creating content that appeals from casual players to more dedicated enthusiasts of EAFC, Twitch, Gaming, and eSports.
João Guilherme, head of operations at SMPLay, emphasizes: "The partnership between BetGoals and SMPlay in Liga das Minas represents a milestone in the fusion of betting, games, and inclusion. This union is a revolution in the way we view the eSports ecosystem. Liga das Minas gains strength and takes a leading role in the union of two passions, betting and competitions. This is the perfect example to show that in the gaming industry there is room for everyone."
Bogdan Andries, CEO of BetGoals, highlights: "We celebrate with enthusiasm our partnership with Liga das Minas. We are delighted to join an initiative with such a clear and innovative mission that promotes gender equality. At BetGoals we believe everyone can play with support, safety, and responsibility. Together, we are building a more inclusive and exciting future for everyone in the world of eSports and iGaming."
This partnership between BetGoals and Liga das Minas represents an important milestone in promoting gender equality in eSports and strengthens the commitment of both parties to create an inclusive and exciting environment for women in the world of electronic games.
Source: GMB
