FURIA, one of the leading eSports organizations in the world, announced a collaboration with one of its main partners, PokerStars. A new product collection, featuring limited edition items being released throughout 2023 and 2024, is being produced to celebrate the agreement. The first item, a hoodie, will be offered as a prize exclusively for players who win tournaments using the PokerStars platform.
Both highlighted that they will continue to create new products, expected to be made available to the public in the coming months.
PokerStars has been a partner of FURIA since 2022 and, after the renewal in April 2023, has been strengthened by collaborating directly at the player level, organizing regular free poker tournaments with prizes for the winners.
“The partnership between FURIA and PokerStars is the perfect example of two brands that relate and strongly support each other to achieve the maximum potential of connection with their audiences,” said André Akkari, co-founder of FURIA and Team Pro at PokerStars.
“The product collection is a way to celebrate such a successful alliance, providing the eSports and poker communities a way to visually express their passion for both worlds,” added Akkari.
In May 2023, the organization was awarded by Warner Bros. for its FURIA x Batman collection, made in association with DC Comics, and announced in August 2023 a collection of caps in collaboration with the legendary headwear brand New Era.
Source: GMB
