Pinnacle is expanding its commitment to the Pinnacle Cup series and the esports betting space by partnering with Shikenso Analytics, a company that provides tools to industry leaders to maximize their investment in esports sponsorships.
Building on the successful Pinnacle Cup series in game titles like CS:GO and Dota 2, Pinnacle aims to elevate its market leader status in esports and generate value from the esteemed tournament series using technology provided by Shikenso Analytics.
Through this collaboration, Pinnacle gains access to cutting-edge partnership measurement and performance tools, which enable monitoring of brand presence across various streaming channels.
In addition to providing an audience analysis based on various demographic and geographic data, these comprehensive insights will further empower the organization to make important strategic decisions based on data that will lead to more informed and targeted investment choices in products and partnerships in the future.
This partnership will also provide Pinnacle Solution, the B2B pillar of Pinnacle, with location data points for its network of partners and strategic insights through audience and viewing metrics in key local markets such as Brazil, Canada, and Asia.
Stuart Bridges, Global Sports Partnerships Manager at Pinnacle: "We are excited about the partnership with Shikenso Analytics across all our Pinnacle Cup events. The analytics provided by Shikenso offer us valuable insights and allow us to analyze our marketing efforts effectively. This will enable us to adapt when necessary and increase our followers, as well as our understanding of our audience over time.”
Benedikt Becker, Director of Sales and Marketing at Shikenso: “Partnering with one of the leading esports betting houses is a milestone for us at Shikenso. Our cutting-edge platform will provide valuable insights, allowing Pinnacle to strengthen its brand presence in the esports industry. We look forward to closely analyzing the performance metrics of the upcoming Pinnacle Cup events and can't wait to deliver excellent results”.
Pinnacle has been offering bettors a unique betting alternative since 1998 and has been a pioneer in esports betting since 2010, as demonstrated by the creation of the Pinnacle Cup series and its continuous growth until 2023.
Utilizing 25 years of experience in sports betting and risk management, Pinnacle has evolved to create the B2B division 'Pinnacle Solution', which provides a complete sports betting iFrame, 24/7 service, and a dedicated Esports Hub that generates new revenues for its partners.
Shikenso GmbH is an analytics company based in Germany that works in the esports and gaming industry. By utilizing artificial intelligence, the company enables industry representatives to evaluate and control their investments, sponsorships, and marketing activities sustainably and, in addition, creates a more transparent ecosystem for endemic and non-endemic brands.
Brand content or sponsorship assets are analyzed through social media and live streaming platforms to explore the full potential of each engagement and enhance performance with reliable data.
Source: GMB
