Aiming at the newly regulated market in Brazil, SimplePlay seeks to develop games adapted to the Latin American taste. In this exclusive interview for GMB, Osman Walker, the company's strategy director, explains how they research themes and create targeted titles that please their target audience. "We are committed to creating an intuitive interface that meets the needs of Brazilian players."
Games Magazine Brasil - How does SimplePlay adapt its slot, table, and fishing games to meet the specific preferences and regulations of the Brazilian market?
Osman Walker
- SimplePlay is actively working on adapting its games to meet the preferences of local players. We are in the process of researching cultural themes and game mechanics that resonate with this vibrant market. Our team is dedicated to understanding the unique aspects of Brazilian culture to create engaging content that aligns with local tastes.
Considering that Brazil has a diverse culture and a growing market, it would be interesting to understand how SimplePlay customizes its products to attract Brazilian players, both in terms of design and user experience.
We are planning to customize our products specifically for the Brazilian market, incorporating culturally relevant themes and designs. This forward-looking approach ensures that our games will be visually appealing and culturally resonant.
From the user experience perspective, we are committed to creating an intuitive interface that meets the needs of Brazilian players. Prioritizing accessibility and smooth gameplay across various devices, we aim to provide a pleasant gaming experience for all users. Our efforts are focused on creating games that players here will love, paving the way for a successful entry into this diverse market.
What are the main features and themes of your slot games that resonate most with the Brazilian audience? What are the favorites?
Although our titles aimed at the local market are still in development, we have noticed some patterns from existing data. Slot games are particularly popular, with "World Cup Night" and "Mother of Dragons" standing out as favorites. This likely reflects the Brazilians' love for sports and the widespread appeal of the popular TV show "Game of Thrones," from which "Mother of Dragons" is inspired.
What strategies is SimplePlay implementing to increase its presence in the online gaming market in Brazil, especially regarding slots, table games, and fishing games?
E
stamos actively strategizing to increase our presence not only in the Brazilian online gaming market but also in the broader Latin American region. We are focused on building partnerships with local operators to ensure that our games reach a broad audience.
By collaborating with key industry players, we intend to effectively introduce our diverse portfolio of slots, table games, and fishing games. Through these efforts, we are preparing the ground for a successful expansion in the Brazilian market.
How does SimplePlay use feedback from the Brazilian market to improve and innovate its games, especially slots and fishing games?
We are still in the early stages of collecting feedback from the Brazilian segment to enhance our game offerings. We are conducting research and engaging with local partners to understand player preferences and expectations. This valuable feedback will inform the development of our slots and fishing games, ensuring they resonate with Brazilian players.
By incorporating player insights, our goal is to innovate and refine our games, introducing features that align with local tastes. Our commitment to continuous improvement will allow us to create engaging and culturally relevant gaming experiences, specifically tailored for the Brazilian audience.
Collecting feedback from players can be vital for developing products that truly resonate with the local audience. It would be interesting to know how the company integrates this information into its game development.
SimplePlay's strategy has always been to establish a robust feedback cycle, which has been very successful in the markets we currently operate in. Looking at Brazil, players will continue to guide our game development process. We will actively seek input through various channels, such as online forums and direct communication with the iGaming community.
Once collected, this information will be integrated into our development pipeline, allowing us to adapt and refine our games accordingly. Our goal is to create a dynamic and responsive development process that ensures our products meet the evolving needs and desires of Brazilian players.
Does SimplePlay have plans to launch table or fishing games with a more local approach, considering the traditions and tastes of the Brazilian audience?
Yes, we are exploring the development of table and fishing games with a local focus for the local market. We are researching traditional themes and cultural elements that can be integrated into our games. This will allow us to create experiences that deeply resonate with Brazilian players.
By incorporating these cultural nuances, we intend to offer games that provide both familiarity and excitement. Our commitment to localization ensures that our products reflect the unique tastes and traditions of Brazilian players, enhancing their gaming experience.
Source: Exclusive GMB
