SOFTSWISS, a global leader in iGaming technology with over 15 years of experience, introduces the Retail Betting Solution, made possible through the acquisition of a majority stake in Turfsport, a pioneering South African software provider. The solution supports various betting activities, such as sports, horse racing, lotteries, and casino games, enabling operators to set up offline gambling businesses quickly and legally.
Market Insights
The launch of the SOFTSWISS Retail Betting Solution coincides with the recovery of the global sports betting and lottery market. The physical betting industry, which faced significant setbacks during the pandemic, has begun to recover.
Over the past five years, the industry's revenue has declined, reaching an estimate of 219 billion euros in 2024. However, with demand rising again, the industry is showing signs of recovery, experiencing a growth of 0.4% this year. Profit margins are also improving, jumping to 14.1%, indicating a strong recovery.
Max Trafimovich, CCO of SOFTSWISS, comments: “The Retail Betting Solution reflects our strong dedication to innovation and industry leadership. After acquiring the majority stake in Turfsport, we conducted a thorough audit of the solution to ensure that it not only continues to thrive in South Africa but also has a significant impact beyond the country.”
"This is not just another sports betting solution – it is a comprehensive platform that enhances the entire gaming experience, from lotteries to the most popular casino games, keeping up with market trends and player expectations,” he added.
Advanced Features
Leveraging its partnership with Turfsport, a leading software provider in South Africa, SOFTSWISS has integrated advanced features into the Retail Betting Solution to meet the evolving needs of operators.
Continuing its commitment to creating a complete iGaming ecosystem, the software provider seamlessly integrates retail and online platforms, allowing players to manage their accounts effortlessly across different channels. Another advanced feature is real-time risk monitoring and customized reports, which provide operators with critical insights for informed decision-making.
Additionally, the platform supports various configurations to accommodate different store settings. Comprehensive cash management with daily profit tracking and pre-game and live event feeds from multiple providers are other features worth mentioning.
Diverse betting options for greater player engagement
The SOFTSWISS retail betting solution is designed to cater to a broad spectrum of player preferences, offering a variety of betting options. Players can enjoy a wide selection of casino games at dedicated kiosks within betting shops. These kiosks feature RNG-based and live games from leading providers, such as Betgames, Evolution, Ezugi, Habanero, Nolimit City, Pragmatic Play, Spribe, and Spinmatic.
The platform also supports multiple sports bets and social events, including horse racing, with industry-leading sources providing comprehensive event data and odds.
Additionally, the newly launched SOFTSWISS Lotto Software allows betting on outcomes of over 300 international lotteries, offering operators the flexibility to create custom lottery events for unique betting experiences.
SOFTSWISS announced its participation in the SBC Summit 2024, which will take place from September 24 to 26 in Lisbon. At booth B-160, company representatives will present the newly launched SOFTSWISS Lotto Software and the SOFTSWISS Retail Betting Solution to all attendees.
SOFTSWISS is an international technology company that provides software solutions for managing iGaming projects. The team of experts, which includes over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds several gaming licenses and provides complete iGaming software solutions.
The company has an extensive product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce an online casino solution optimized for Bitcoin.
Source: GMB
