BetBox tv, the first Brazilian TV channel dedicated to sports betting, has just established a new partnership with the betting house Leon Bet. In the coming weeks, the live broadcasts of football and other sports on BetBox tv will be endorsed by Leon Bet, which offers a bonus to those who access the QR code in the programming.
“We are very pleased with this alliance, because we see a lot of potential in the betting and iGaming market in Brazil. Our Brazilian customers are very connected to football and the growth in the country has been very interesting,” assesses Omar Mendez, leader of marketing acquisition for Latin America at Leon Bet.
“We are extremely happy about Leon's interest in partnering with BetBox tv, especially because we want a connection with brands that are constantly concerned with responsible gaming and safe, quality entertainment,” states Sandro Botelho, marketing director of BetBox tv.
Besides football, Leon Bet is a reference in casino betting. Founded in 2008 in Europe and operating in different global markets, the company is approaching Brazil with this new connection.
With a strong presence in countries such as France, Greece, Thailand, and Turkey, the company founded in Estonia has been evolving in its participation in Brazil and the African continent. Here, the main bets are on matches of the Libertadores and the Qualifiers.
Next year, with the new regulation of betting houses and legislation, Leon Bet believes that other sectors of its site should strengthen in Brazil. “Casino players are in the background, but with these changes they should grow in volume,” believes Mendez.
This week, Betbox tv will broadcast five matches, all with calls for Leon Bet, so that the viewer can follow the odds and statistics in real time – increasing the possibility of winning in their bets.
The schedule includes matches from the Copa do Brasil, Brasileirão Série B, and Brasileirão Feminino.
Source: GMB
