Premier Padel, the world's leading official professional padel tour, and Betsson, one of the most important sports betting operators, announced today a new global betting sponsorship. As part of this multi-year agreement, Betsson aims to be a dedicated sponsor, not only offering a wide range of padel odds but also enriching the overall experience.
The new partnership will enhance the experience for fans of the Qatar Airways Premier Padel Tour, with Betsson providing competitions and exciting new content, as well as insights into the tour's top players, tickets, and VIP experiences during the Premier Padel tournaments.
Rob Mitchell, Commercial Director of Premier Padel, said: “We are thrilled to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel and we are constantly looking for ways to expand the sport globally and make it more attractive and engaging for fans, both on and off the court”.
“Our new partnership with Betsson will bring a new audience to the Premier Padel tournaments, and fans will be able to access new information about the players and insights during the tournaments”.
Ronni Hartvig, Commercial Director of Betsson Group, commented: “We are probably the most dedicated betting company to padel. With our vast experience in sponsoring tournaments and offering one of the widest ranges of odds in the industry”.
“Not to mention that many Betsson employees are passionate padel players. Now, we are taking a step further by becoming sponsors of the biggest existing tournament, and we are honored and happy to play our role in the growth of the sport”.
Betsson has been actively involved in padel for many years – including various partnerships, ambassadors, and tournament sponsorships of the FIP – as well as initiatives to increase interest in the sport, such as the launch of the “Betsson Padel Tour”, a national amateur tour in Sweden. Betsson also sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
Premier Padel is committed to offering a unified global tour with the world's best players to new audiences and countries around the world. Betsson is the latest strategic partner of Premier Padel, joining Qatar Airways, Red Bull, Wilson, MejorSet, Mondo, Bullpadel, and Playtomic in supporting the development and expansion of the sport, offering unique cross-sector experiences for fans and players in padel.
Source: GMB
