Kaizen Gaming will use its premium brands Betano and Stoiximan as sponsors of the tournaments until 2026/27.
Monaco.- UEFA has announced Kaizen Gaming and its premium brand Betano as the official global sponsor of the UEFA Europa League and the UEFA Conference League starting from 2024/25 until the 2026/27 season. Stoiximan, the brand under which Kaizen Gaming operates in Greece and Cyprus, will be visible as a sponsor of the competition in those countries.
The new agreement, which was officially signed in Monaco before the draws of the UEFA men's club competitions, builds on the successful sponsorship program that made Betano the first betting house sponsor of UEFA Euro 2024. As part of that partnership, the Kaizen Foundation and the UEFA Foundation for Children joined forces to support the 10,000 Smiles project, which ultimately meant that 10,000 children from disadvantaged backgrounds and with disabilities attended 40 matches in ten stadiums during UEFA Euro 2024.
Guy-Laurent Epstein, UEFA Marketing Director, said: "We are delighted to announce our partnership with Kaizen Gaming and its brand Betano for the next three seasons of the UEFA Europa League and the UEFA Conference League. After witnessing the impressive scale at which they activated their sponsorship of UEFA Euro 2024 with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement to fans."
For his part, Aris Dimarakis, Deputy General Manager of Kaizen Gaming, added: "During UEFA Euro 2024, we formed a flawless partnership with UEFA, elevating the experience of millions of fans around the world who enjoyed the thrill of watching one of the world's most prestigious sporting events. Building on that success, we are once again joining forces to support the UEFA Europa League and the UEFA Conference League. As Kaizen Gaming continues to grow, offering unparalleled entertainment through responsible gaming, this partnership with one of the world's most respected sports organizations is a testament to our progress and the continuous hard work of our team."
See also: Sportradar extends and expands its partnership with UEFA
The new phase of the UEFA Europa League, with 36 teams, kicks off on September 25, while the UEFA Conference League, which now also includes 36 clubs, starts on October 3. A complete guide to the new format of the UEFA men's club competitions can be found here.
