The provider will offer an enhanced horse racing experience to its global partners.
Press release.- Sportingtech announced a new strategic partnership with BetMakers Technology Group (BetMakers). This integration will incorporate BetMakers' ready-to-use horse racing solution into Sportingtech's extensive platform, enabling them to provide a top-tier horse racing experience to their existing and new operator partners.
BetMakers offers an advanced and customizable solution that adapts to the diverse needs of the betting sector. This partnership will allow Sportingtech operators to access a wide range of horse racing markets, with over 300,000 races per year, real-time data, integrated video, and a user-friendly interface to enhance the overall betting experience.
Tommy Molloy, Sportingtech's Product Director, stated: "The integration of BetMakers' horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our platform's offerings, which are already robust. Horse racing is a globally popular sport generating over USD115,000m per year in revenue, and we are thrilled to provide our partners access to this dynamic vertical."
He added: "This partnership highlights our commitment to providing top-tier solutions that meet the constantly evolving needs of our clients and their players."
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Meanwhile, Joey Carroll, Director of Business Development and Partnerships at BetMakers, noted: "BetMakers is delighted to work alongside Sportingtech to offer horse racing betting worldwide through their award-winning platform."
He added: "Our highly flexible integrated solution will provide fixed odds and tote betting on races, powered by BetMakers' extraordinary betting engines, expertly managed trading services, unmatched global event mixing capabilities, and enhanced user engagement tools, including our new race sheet and RACELAB content services. We look forward to working closely with Sportingtech to further enhance the betting experience on races offered through their platforms."
This new addition is part of Sportingtech's strategy to continuously innovate and expand its product offerings, ensuring that operators can provide a wide variety of engaging content to their audience.
