Renato Almeida, director of FBM, delves into the strategies that have positioned FBM as a leader in the video bingo segment.
Opinion.- The casino gaming sector can be fierce with companies that dare to lead. The rapid pace of evolution and the complexity of player behavior pose daily challenges to game providers, turning this ambition into a tough challenge.
FBM has achieved this long-term goal by following a three-ingredient recipe that has turned the brand into a benchmark to beat in the video bingo segment. Let's explore this formula!
The casino sector has seen impressive growth over the last decade. The number of game providers, casino operators, and players has significantly increased as new markets have created and stabilized regulatory frameworks for this industry. This positive evolution has raised the level of competition, creating a scenario where only the most prepared companies can thrive.
In this challenging context, there are some cases of success and longevity. FBM fits into this narrative with a deep connection to the emergence, innovation, and expansion of the video bingo category. With more than 20 years of active operations in a multi-market logic, the global gaming brand has been able to maintain a leadership position in the bingo segment by combining:
Today, technology is key for any digital business. In physical casinos, it has a decisive impact on the performance and aesthetics of the product. The connection to game servers, compatibility with the sound system, the cash system, and all parts of the casino machines, and the fluidity of animations and sounds in the gaming experience are just a few examples of crucial aspects that depend on technology. Consequently, a casino gaming company must adopt smart technological options to adapt to the latest industry trends.
The holistic approach followed by FBM in the software house group translates into the use of cutting-edge technologies in the fields of hardware and software, from product conceptualization to final delivery, ensuring that casino operators obtain high-quality games and solutions.
For example, the FBM group is already incorporating Artificial Intelligence technologies in various areas of its operation, from game art to development, enhancing the agility of processes and product performance. This openness to new technologies favors innovation and efficiency, allowing the brand to offer products that meet excellence standards and position FBM at the forefront of the video bingo segment.
Creating a portfolio of video bingos that attract, engage, and retain diverse player profiles from multiple regions of the world is no easy task. The physical casino halls offer several entertainment alternatives besides bingo games, such as table games and the increasingly popular slot machines.
This competition between entertainment options raises some questions: Why do players prefer playing video bingo over other gaming offerings in the casino hall? Why would players prefer FBM's video bingos over other casino game providers operating in the same game category?
The experience accumulated by FBM over two decades of activity in the casino sector has allowed the brand to create a selection of video bingos prepared to attract different audiences. The ability to provoke strong emotions is decisive in winning player preference. It is a common feature in a selection of more than 60 bingos from FBM, divided into four product lines offering various entertainment options.
The video bingo portfolio of the brand allows casino operators from different markets to meet the needs of their player communities. Customers can find products for different needs within the same selection of games. Bingo enthusiasts looking for a nostalgic gaming experience with the good fun of traditional bingo in electronic format have their answer in themes from the "Legacy" line or the "Classic Bonus" line, such as "Plus 3" or "Multi Mega".
Customers wishing to try innovative bingo products that combine exciting features and game modes where the dynamics of bingo blend with other casino product categories have their answer in games from the bingo collection, like "Bingo-Go" or "30 Mania!"
This breadth of video bingo options, driven by strong emotions, caters to a wide range of player preferences and ensures that FBM's video bingos are always a worthwhile choice when looking for a joyful moment in a casino hall.
The rapid pace of evolution and constant changes in the casino industry demand close monitoring by game providers, and there is no crystal ball to predict the long-term future of casino products in all markets. Several companies operating in multiple areas have been at the top and then suddenly lost track, letting the transformation of the industry slip away.
For FBM, both the customer relationship management system and the act of active listening are the most strategic tools for staying at the forefront of the video bingo segment.
The company's customer service fosters a close relationship with casino operators, opening relevant channels for data acquisition. In addition to periodic commercial communications, the global gaming brand creates special moments to actively listen and celebrate the contributions of bingo and casino operators, such as the popular "Champion’s Nights" in the Philippines.
This constant monitoring of market data is crucial for staying ahead and quickly adapting game offerings to new demands. This proactive approach allows the company to lead rather than follow, setting industry standards.
By balancing classic and innovative products, combining different value propositions in its video bingo portfolio, and anticipating market trends, FBM has maintained a leadership position in the competitive video bingo segment.
The commitment of FBM to innovation, diversity of offerings, and customer-centered strategies positions it to continue leading the video bingo segment. By embracing future trends and keeping the pulse of market dynamics, FBM is prepared not only to keep pace with industry changes but to shape the future of casino gaming.
