Sportingbet, a global sports betting brand, was the first and only company in the field to be nominated for the Tinder Celebration Awards 2024. Due to the successful campaign "Lei do Ex," produced by DPZ, the bet is competing in the category "Every Form of Love is Worthwhile."
Sportingbet, one of the leading online sports betting platforms, was nominated for the prestigious Tinder Celebration Awards 2024.
The Tinder Celebration Awards aim to identify and reward the most creative and best-adapted advertising campaigns to the Tinder app format.
The company competes in the category "Every Form of Love is Worthwhile: Brands that Share Love on Tinder" with the innovative case "Lei do Ex". Sportingbet is the only betting company in the competition and competes with major companies such as Riachuelo, YSL (L’Oréal), Heineken, and Zé Delivery.
Voting for the award is open until 09/10 on the official website of the event, and the winner will be announced on 09/11.
The "Lei do Ex" case highlights Sportingbet's creative campaign that celebrates the passion and emotion of reunions in the world of sports. Inspired by the famous "Lei do Ex", where players score goals against their former clubs, the campaign connects this emotion with stories of love and reunions on Tinder.
Sportingbet has managed to unite the world of sports betting with the romantic spirit, showing that every form of love, whether in sports or personal life, is worth celebrating.
“In this campaign, our goal was to combine the passion for football with the emotion of Valentine's Day, finding an innovative and engaging way to connect these two things. If it's about remembering an ex on Valentine's Day, it's more interesting to decide what to do with them at Sportingbet,” comments Dimitri Araújo, head of marketing for the brand.
This nomination for the Tinder Celebration Awards 2024 is a recognition of Sportingbet's commitment to promoting campaigns that resonate with the audience in an authentic and emotional way. The company continues to innovate and create meaningful connections, both in the world of betting and in the personal lives of its users.
Developed by the agency DPZ, the campaign featured a launch video presenting the concept, as well as special media actions on Tinder, with exclusive polls from the brand, and also on Spotify, with targeting aimed at famous artists from the "sofrência" universe.
Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.
With over 25 years of global experience, Sportingbet is recognized worldwide as a brand of trust and excellence in the sports betting market.
Source: GMB
