In this article, PropellerAds explores in detail social traffic and its impact on iGaming campaigns in South America. Although the sector faces challenges, it also offers great opportunities. A deep understanding of the subject can provide significant competitive advantages. Despite the rise in the online market, a new tool is key to standing out and making the most of the available alternatives.
A panorama of the market status and how to surf this new wave.
Competitive Advantage in South America and Brazil
Here is a view of what is happening in Brazil and South America. What makes them so special in the iGaming market?
The audience is young and connected, moreover, the cost per lead in these markets can be lower, making them ideal for testing new marketing strategies.
And that's where social traffic comes into play, offering an effective way to reach these players and convert leads into loyal customers.
* Young and connected audience:
+ High smartphone penetration and frequent use of social networks.
+ Young adults seeking innovative digital experiences.
* Cost-effectiveness:
+ Lower acquisition cost compared to more mature markets.
+ Opportunity to test different types of campaigns with low financial risk.
* Use of social traffic:
+ Social networks like Instagram, Facebook, and TikTok are powerful channels for iGaming campaigns.
+ Digital influencers play a crucial role in promoting iGaming brands.
The power of social traffic
Ah, social traffic… One of the most sought-after topics in the world of digital marketing. For good reason. People spend more time on social networks today than doing any other activity.
Therefore, it makes perfect sense to use these platforms to promote iGaming campaigns.
Comparing social traffic with traditional popunder traffic
The question might be: “What is the difference between using social traffic and the good old popunder traffic?” Each has its characteristics and advantages, especially in the world of iGaming.
Social traffic is more engaging, targeted at users already interested in social interactions and gaming content, making them more likely to interact and register for your offers.
On the other hand, popunder traffic reaches users while they browse other pages, capturing the attention of those who have not yet thought about iGaming, but who may become interested upon seeing the advertisement.
Comparing
Strategic campaign setup
As with everything in life, in iGaming campaigns planning is essential. In the iGaming market, it's the same way. For a campaign to be successful, it must start with a strategy, a map that considers everything from the type of traffic to the desired target audience.
Always seek the perfect combination to attract the largest number of players to the campaign.
Mixing traffic sources for maximum impact
In iGaming, the diversity of traffic sources is essential to maximize the reach of the campaign and capture the attention of different audiences. Here are some ways to implement these traffic sources and how they improve campaigns:
* PropellerAds:
+ Global reach: Offers a wide network of users, increasing the visibility of the campaign.
+ Flexible formats: Allows the use of different ad formats, such as popunder and in-page push.
* Google Ads:
+ Precise targeting: Allows targeting ads based on keywords, interests, and user behaviors.
+ Wide reach: Leverages Google's vast search network to reach potential players.
* Social Networks (Facebook, Instagram, TikTok):
+ Direct engagement: Facilitates direct interaction with users, increasing involvement and the likelihood of conversion.
+ Demographic targeting: Allows targeting ads based on location, age, interests, and other demographic data.
* Affiliate marketing:
+ Strategic partnerships: Works with affiliates to promote campaigns through blogs, websites, and media channels.
+ Cost per action (CPA): Offers an effective payment model, where advertisers pay only for actual conversions.
Ad formats: Why popunder and in-page push stand out
Ad formats such as popunder and in-page push are widely used in iGaming due to their effectiveness in capturing the user's attention. Let's compare these two formats:
These formats offer effective solutions for iGaming campaigns, ensuring that ads reach the right audience without being intrusive, which is crucial for maintaining player interest.
In summary
To ensure success in the iGaming market in South America, it is advisable to strategically leverage social traffic, bringing in the young and engaged audience in the region that offers the most opportunity for campaigns.
Targeting the audience is important, maximizing return on investment and strengthening the relationship established between brand and target audience.
Traffic sources should be diversified! And never underestimate the current power of social traffic mixed with traditional methods. This way, a broader audience is reached and better results are obtained.
Link to join PropellerAds now!
Source: PropellerAds
