The upcoming new season of the National Football League in the United States is almost certain to see more betting than ever before, as sports betting operators launch new features, promotions, and betting markets to ensure customers choose them over competitors.
The start of this week's NFL regular season is arguably the most critical moment of the year for online sports betting operators.
"Yes, baseball is great, and basketball is on the rise, but the NFL remains the undisputed heavyweight champion of legal sports betting,"
FanDuel President Christian Genetski recently told CNBC: "The NFL season is our biggest acquisition period of the year."
