Greentube is the digital gaming and entertainment division of NOVOMATIC, reaching a new milestone in its European expansion by launching online VLT games and sports betting on the online platform Loteriesport.lu of the National Lottery of Luxembourg. This development is supported by Greentube's adaptive server gaming solution Greentube Plurius, marking an important phase in the integration of digital and retail gaming experiences in Luxembourg.
Seamless integration of online and retail gaming:
The second phase of integration at Loteriesport.lu will bring a range of new online entertainment options, consistent with content previously available only in retail stores. This follows the initial launch of land-based VLT and sports betting terminals last year. These developments provide players with unprecedented flexibility, allowing them to access their favorite gaming products.
The complete 360 solution plan of Greentube Plurius is scheduled to be fully implemented next year, providing the National Lottery of Luxembourg with deeper product performance and player preference insights, and tailored to meet the expanding customer base.
This collaboration stems from Greentube winning a highly competitive tender to provide a full-channel solution for the state-owned National Lottery of Luxembourg, outperforming other industry leaders. The successful launch is a key step in the comprehensive digital transformation led by Greentube Plurius, which promotes the seamless integration of physical, online, and mobile virtual lottery terminal operations.
Greentube Plurius enables B2B suppliers, casinos, and VLT operators to connect their land-based terminals to the core system, which retrieves games played on online gaming servers. The technology also supports secure and fast deposits, cross-channel promotions, and extensive player tracking, thereby enhancing the cross-platform gaming experience.
Global impact and commitment to quality:
Currently, Greentube Plurius supports nearly 60 games, which are available in both physical VLT and online formats, and plans to launch a new game weekly in collaboration with the National Lottery of Luxembourg (Loterie Nationale Luxembourg).
Greentube's Chief Operating Officer Georg Gubo emphasized the impact of this technology, stating in the company's press release: "Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are pleased to see it being used on Loteriesport.lu and Loterie Nationale Luxembourg, and look forward to achieving full 360 integration later this year. Our 360-degree solution is versatile, adaptable to various markets, jurisdictions, and customer needs, providing operators with real-time monitoring and accounting tools, game statistics, and product usage insights."
The CEO of the National Lottery of Luxembourg, Léon Losch, reviewed this initiative and added: "The launch and ongoing development of Loteriesport.lu is a key moment for us, and we are delighted to work with Greentube to provide this evolving digital solution. Greentube is a reliable and experienced technology provider with a good reputation in lottery integration, so we believe this partnership will support the changing needs of our customer base and operator partners."
New content in the Lone Star series:
Additionally, Greentube has recently expanded its engaging product portfolio by launching the latest installment in the Lone Star series, named Lone Star Link: Grizzly Wins Linked. This adventure slot machine is set against rugged mountainous terrain, featuring a range of wildlife symbols such as foxes, moose, and bears on five reels. Players can enjoy not only static and progressive cumulative bonuses but also exciting reward features, greatly increasing the chances of winning substantial rewards.
