Aristocrat Interactive has reached an agreement with Vickers.Bet to migrate the operator to Aristocrat's igaming and sports solutions.
Under the agreement, Vickers.Bet will integrate the full suite of Aristocrat Interactive's igaming and sports content and technology. The betting platform incorporates a complete international horse racing product and online casino portfolio, ensuring a diverse experience for the operator's customers.
This partnership marks the first transaction in the UK for Aristocrat Interactive's newly established igaming white label division.
"At a time when many B2B providers are facing challenges, this partnership highlights part of our strategy to expand Aristocrat Interactive's footprint in the UK market," said Freddie Bowring, Vice President of Sales at Aristocrat Interactive, in a statement. "We believe our innovative technology and high-quality content will enhance Vickers.Bet's offerings, providing their customers with an exceptional betting and gaming experience."
Players will be able to enjoy Aristocrat Interactive's games, including Double Bubble, Secrets of the Phoenix, and Buffalo. They will also access a variety of games through Aristocrat Interactive's aggregation platform.
"We are thrilled to establish this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet," said Jo Vickers, CEO of Vickers.Bet. "This partnership will enable us to provide our customers with an unparalleled experience, combining various casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring."
