Amusnet, in collaboration with Betplay, has organized an event in Bogotá to celebrate the success of the slot game, inspired by the charismatic brand ambassador.
Press release.- Amusnet, in collaboration with Betplay, has celebrated the success of the slot game Cocktail Rush by Melissa Martínez. On August 24th, Bogotá hosted an exclusive event that left an indelible mark in the memory of Betplay's VIP customers. The leading game provider continues to consolidate its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized experiences for customers.
Cocktail Rush by Melissa Martínez was an exclusive brand for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of the most influential and beloved public figures in Colombia. She embodies a vibrant and driven attitude that aligns with the company's brand values.
Since its debut in March, the slot captured the attention of local players and became one of the most popular games on the platform. The Bogotá event commemorated this success and offered attendees the unique opportunity to meet their favorite celebrity. Guests enjoyed an exclusive encounter with Melissa, where they shared moments, took photos, enjoyed live music, and savored a delicious selection of food.
Amusnet stated that “this event clearly reflects what it can offer to its business partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favorite gaming platforms”.
See also: AMUSNET: “A true legend like Stoichkov brings added value to the game”
