The official professional padel tour and the betting house will seek to expand the sport globally.
EMEA.- Betsson announced a global sponsorship agreement with Premier Padel, the official professional padel tour.
For several years, the partnership will allow Betsson to become a main sponsor offering a wide variety of padel odds and seeking to “enrich the overall experience” of the sport as highlighted by the company.
Rob Mitchell, commercial director of Premier Padel, stated: “We are delighted to welcome Betsson as our new official betting partner for the coming years.” He added that “this partnership is an exciting step for Premier Padel, as we continuously look for ways to expand the sport globally and make it more attractive to fans, both on and off the court.” Mitchell also noted that the collaboration with Betsson will bring a new audience to the tournaments and offer fans fresh insights into the players and the event.
Meanwhile, Ronni Hartvig, commercial director of Betsson Group, commented: “We consider ourselves the most committed betting company to padel” and added: “With our extensive experience in tournament sponsorship and one of the widest offerings of odds in the industry, we are excited to move forward in this collaboration”.
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Betsson has been actively involved in padel for many years, with various partnerships and sponsorships, including FIP tournaments and the Betsson Padel Tour in Sweden, a national amateur competition. Additionally, the company sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
Ultimately, the agreement also seeks to enhance the experience of fans at the Qatar Airways Premier Padel Tour.
