A 3C Gaming, a company that operates with various agents in the global gaming ecosystem, announces the launch of Insight Bet, an unprecedented study on the sports betting consumption habits in Brazil. The study will be conducted by the team at 3C iGaming, a branch specialized in the national market of digital bets, in partnership with Galaxies, a technology company focused on behavior and data intelligence for the gaming industry.
With the ongoing advancement of sector regulation in the country, 3C Gaming's research aims to deeply understand how Brazilians are interacting with this new reality. Insight Bet will be crucial in providing valuable insights that can guide the market and operators, promoting a safer and more transparent environment for consumers.
Director of 3C iGaming, Carlos Saito, points out that the content will be pioneering in mapping the preferences, behaviors, and trends of Brazilian consumers regarding online betting in the country.
"Brazil has shown itself to be a promising market for the betting sector, and with this research, we want to not only understand consumer behavior but also contribute to the development of a more responsible and sustainable industry in the country. Betting is already a reality and here to stay, therefore, it is necessary for companies to always optimize this ecosystem so that Brazilians can be present in the best way possible," commented Saito.
Insight Bet will cover various aspects of the betting market in Brazil, including how often consumers bet, the most popular sports, and the preferred brands for placing bets. Additionally, issues related to safety, transparency, and regulation in the country will also be important parts of the research.
The project is carried out in partnership with Galaxies, a company specializing in gamer behavior and research that brings an innovative, immersive, and engaging methodology to generate useful insights that are applicable in the strategy and decision-making of companies and agencies. The official release of the results is scheduled for September, and the information collected will be essential to support future strategies of both operators and regulatory bodies.
3C iGaming is an operational arm of 3C Gaming and acts as part of the next generation of affiliate companies in the digital betting market, using its expertise to connect brands, people, and companies and contribute to the creation of value and performance in a responsible gaming environment.
Founded at the end of 2020, 3C Gaming is a gaming partner focused on creating, connecting, and collaborating with talents, brands, and the community to expand the boundaries of gaming culture every day.
With Renan Philip and Allan Fernandes, it manages the careers of Nobru, Cerol, and Jefão and also co-manages the entire operation of the Fluxo Esports team, being responsible for holding proprietary tournaments such as the Copa Nobru and the Cerol Challenge.
In 2024, the company completed four years of existence with various businesses generated for its partners, including talents, streaming platforms, brands, and publishers.
3C Gaming has in its portfolio projects carried out for brands such as Bradesco, Listerine, Amazon, LG, Casas Bahia, Heineken, iFood, Tencent, Banco Next, among others.
Source: GMB
