There's a sure bet at the Central Market of Belo Horizonte! Celebrating 95 years of history next Saturday (7), the heritage of the people from Minas Gerais now includes sponsorship from KTO, which takes on the naming rights of the space, the first of its kind in the country. The Central Market of Belo Horizonte was elected the 3rd best in the world and the 1st in Brazil.
Among the largest platforms for sports betting and online games in Brazil, KTO was connected to the Market by the heatmap agency, in a partnership that will result in the renaming of the enterprise to “Central Market KTO”.
The first naming rights of markets of this type in the country, the commercial agreement is born with the goal of valuing the tradition of the shopping center, which is the largest in Latin America, and reinforcing the importance of the Central Market for the culture and tradition of Minas Gerais.
"With a management case where the traditional and the contemporary are in harmony, being a model of management and governance for other markets throughout Brazil, the Central Market is now launching the naming rights of the institution together with KTO, the first partnership of its kind in the world. Elected the 3rd best market in the world and the 1st in Brazil, we celebrate this moment by starting the countdown to the centenary in 2029", celebrated Ricardo Campos Vasconcelos, CEO of the Central Market.
The arrival of KTO at the Central Market meets the investments that the betting company has already made with various players from Minas Gerais. Betting more and more on the local identity, the company is a strong supporter of content creators from the state and, recently, became a sponsor of the basketball and volleyball teams of Minas Tennis Club.
“It is a huge pride for KTO to be able to contribute to the preservation and valorization of one of the great assets of Belo Horizonte. This movement only reaffirms even more our commitment to Minas Gerais and its people”, highlighted Cássio Filter, country manager Brazil of KTO.
In addition to the naming rights, the partnership with the Central Market will guarantee KTO access to other commercial properties, such as exclusivity of segment, publications on social networks of the shopping center, priority in holding events, and brand application in signage.
“It is a great joy for heatmap to connect the Central Market, which is a heritage of all the people from Minas Gerais and beloved by all who frequent it, with KTO, a company that has been investing more and more in Minas Gerais. I am sure that it will be a very successful partnership and full of good things. Because if there's something good, it's at the Market”, celebrated Rene Salviano, CEO of heatmap.
Source: GMB
